Changing opinions and humanizing the pharmaceutical companies is no easy task. So, we told the untold story of America's biopharmaceutical companies—the people behind the breakthroughs that save lives. Real stories of researchers and the direct impact they make on patients. Here's just a small representative collection of social ads we produced for ABC. Instead of boring still image posts, we had cinemagraphs of researchers doing their thing. ...and vibrant images of real cells to reveal a different side of the story.