Simple and visceral way of expressing how Pfizer has been fiercely protecting family. Instead of nudging people to get vaccinated, let's do it in a way that's fun and relatable to the things we want to do more of. The COVID vaccine has impacted all our lives. That is why peoples' everyday routines drives Pfizer to reach for the exceptional. An article written by a CCO giving us accolades for our latest ad Why did Bruce Brown of the Nets get vaccinated? He's worked way too hard to get here. Trying to get people to get their booster shot is no easy task. So, we gave them couple options to make it more palatable.