A campaign to entertain & encourage teens to ditch the acne drama. The first multipart instagram series follows 4 pimply teens whose lives and faces change over the course of 3 weeks, all brought to life over 150 sharable pieces of content. An integrated OLV launch that went beyond the expected retouched close-up glamor face shots. It reached over a million youtube views in days. a fun print ad that uses stickers before stickers were a thing.